In this deeply personal and inspiring episode of Mission Makers, we are joined by Bianca Senna, the niece of Ayrton Senna, one of the most legendary figures in Formula 1 history. Recorded live at Amsterdam Dance Event (ADE), the world’s largest gathering for electronic music enthusiasts, this conversation bridges the worlds of motorsport, music, and purpose as Bianca shares how her family has carried Ayrton’s legacy forward for over 30 years.

As the head of the Ayrton Senna Institute and the Senna brand, Bianca reveals how Ayrton’s values continue to inspire generations, not only on the track but far beyond it. From groundbreaking education initiatives in Brazil to visionary music collaborations, Bianca and her family’s work ensures Ayrton’s story remains a beacon of resilience, determination, and hope.

​

THE DRIVE BEHIND A LEGACY

​

Bianca takes us back to Ayrton’s formative years, sharing intimate stories about his childhood which were initially astonishingly marked by struggles with motor coordination and the relentless pursuit of motoring mastery that followed. From his early days in go-karts to becoming the “King of the Rain,” Ayrton’s journey was defined by his unwavering commitment to preparation, focus, and spiritual grounding. His ability to find stillness amidst immense pressure set him apart, enabling him to achieve unparalleled greatness in a short span of time.

​

BUILDING A GLOBAL MOVEMENT THROUGH PURPOSE

​

As Bianca explains, Ayrton’s vision extended far beyond the racetrack. His dream of creating a brand that embodied his values has evolved into a global mission. Through the Ayrton Senna Institute, over 36 million children in Brazil have been reached with life-changing education programs, training 300,000 teachers along the way. Bianca candidly discusses the challenges of navigating politics and systemic inequalities while ensuring the foundation’s work creates a long-lasting impact that transcends generations.

​

WHEN TWO WORLDS COLLIDE

​

Bianca also delves into the Senna family’s unexpected journey into electronic music with the Senna Driven album, featuring renowned artists like Armin van Buuren and Gui Boratto. This project serves as a modern extension of Ayrton’s legacy, using music as a universal language to inspire purpose and reveal the discipline behind the art. Bianca highlights how the music industry is often stereotyped as hedonistic, yet true success demands the focus, discipline, and resilience of an athlete—values that align seamlessly with Ayrton’s ethos.

​

TIMELESS WISDOM FOR A NEW GENERATION

​​

We Also Uncover:

​

• The music Ayrton enjoyed in his life

• The invisible challenges of leadership in public service

• How Ayrton’s preparation and focus gave him an edge

• The intersection of music and motorsport in inspiring purpose

• Navigating political and systemic obstacles in education reform

• Ayrton’s enduring empathy and generosity as a cornerstone of his legacy

​

Tune into the Mission Makers podcast on Apple and Spotify for the full conversation, and make sure to subscribe to stay updated with our latest episodes.